Founder
![Ted Chen]()
![Ted Chen off-duty]()
Ted Chen
Founder & CEO
POWERED BY SPORT. BUILT FOR IMPACT.
We leverage sport to create solutions. Built for cross-border ambition. Born in China. Globally minded.
Selected Work
REAL WORK.REAL IMPACT.
From stadium nights to digital arenas, we turn complex sports briefs into experiences people can see, feel and share.
Explore all work
01 · GLOBAL SPONSORSHIP
Lexar × Argentina: from strategy to partnership.
Guiding a global technology brand from opportunity assessment to an official national-team sponsorship.
02 · SOCIAL MEDIA OPERATIONS
Powering Shanghai sport through digital media.
Bringing national-team communications experience to the official Shanghai Sports Weibo account.
03 · OFFICIAL HOSPITALITY
A centenary of table tennis, hosted with care.
Designing and delivering the official hospitality experience for the 2026 ITTF World Cup Macao.
04 · SPONSORSHIP ACTIVATION
Turning a national-team partnership into attention.
Strategy and activation for Luzhou Laojiao across China House, entertainment and digital campaigns.
Marketing advisor. Social media guru. Experience maker.
ONE INTEGRATED SOLUTION TO ADVANCE BUSINESS OBJECTIVES
Explore capabilitiesThe squad making the play
Strategy and creative executions brought to life by one team
in
Co-Founder
![Feng Xiaodan, Co-Founder of JCGC]()
![Feng Xiaodan holding a camera]()
Feng Xiaodan
Co-Founder
Consulting
![Portrait of Song Yuxing in Paris]()
![Song Yuxing playing football]()
Song Yuxing
Director of Strategy & Consulting
Business
![Business portrait of Chen Yisong]()
![Casual portrait of Chen Yisong]()
Chen Yisong
Business Development Director
Hospitality
![Professional portrait of Tian Ruixin]()
![Portrait of Tian Ruixin]()
Tian Ruixin
Hospitality Project Manager
Selected team members ·
Meet the full team →
News & Insights
All articles →
Fan Experience
Accessible viewing is becoming part of the event product.
From ticket information to tactile devices, a complete matchday journey has to be designed for different fans.
16 Sep 2026 · 9 min
Sports Technology
AI is entering training. Athlete data is not ordinary production data.
When risk scores affect selection and contracts, governance must move ahead of deployment.
9 Sep 2026 · 10 min
Business & Governance
Athletes are appearing on sports leagues' shareholder lists.
The value of athlete ownership lies not in valuation headlines, but in whether the rights can be realised.
2 Sep 2026 · 10 min
Selected Work
Real work.Real impact.
Our projects span global sponsorship, social media operations, official hospitality and live brand activation.
Our focus
China ↔ World
Where Chinese brands meet global sport.
We connect strategy, rights, content, hospitality and delivery to turn ambitious briefs into work that moves in the real world.
01
Lexar × Argentina: from strategy to global partnership.
JCGC advised and represented Lexar through opportunity assessment, rights design and cross-border negotiation.
02
Powering Shanghai sport through digital media.
Operating the official Shanghai Sports Weibo account with a model built from public communications and elite-sport storytelling.
03
A centenary of table tennis, hosted with care.
GoodTime designed the product, sold the tickets and delivered end-to-end official hospitality in Macao.
04
Turning TEAM CHINA sponsorship into a living platform.
Strategic counsel and integrated activation for Luzhou Laojiao through the 2022 Winter Games cycle.
05
Building TEAM CHINA's social voice.
Launching and operating a national-team content platform that passed one million followers in under six months.
06
Creating a sports IP for Wuliangye.
From concept to execution, JCGC built the Wuliangye Cup Bridge Invitational at Beijing's Diaoyutai State Guesthouse.
07
Connecting global sport with China's venue network.
A strategic partnership with Zhongti Jingsai Management Co., Ltd., combining JCGC's international sports resources with venue and event capabilities across China.
08
Connecting Bank of China with Chinese tennis.
JCGC facilitated a partnership bringing Bank of China and Mastercard together with the China Tennis Association behind the CTA-OPEN national amateur series.
01 / Global Sponsorship
Lexar × Argentina: from strategy to a global partnership.
JCGC guided Lexar from opportunity assessment to its appointment as a global official sponsor of the Argentina national team.
Announced at CES 2026 · Las Vegas
A global sports partnership designed around brand ambition, commercial clarity and long-term relevance.
01 / The strategic question
Finding the right global platform.
Lexar was entering a new stage of global growth. JCGC joined the project early to assess how a top-tier sports property could support the brand's international objectives and create meaningful relevance beyond logo exposure.
The work began with a systematic review of partnership direction, brand fit and the long-term commercial role the property could play.
02 / Deal architecture
Turning alignment into an executable agreement.
JCGC supported resource matching, rights-system design and cross-border negotiation. Each step was structured around clear responsibilities, transparent terms and established international sports-business practice.
That continuity—from strategic judgement through negotiation—helped move the partnership from opportunity to signed global cooperation.
As part of the partnership, Lexar plans to introduce co-branded Lexar Air and Lexar SL500 portable SSD products in 2026 for fans and content creators recording, storing and sharing football moments.
02 / Social Media Operations
Shanghai sport, amplified through digital media.
JCGC Digital became the official operator of the Shanghai Sports government Weibo account in March 2025.
Shanghai · 2025
Connecting public communication, city identity and elite-sport storytelling in one digital operating model.
01 / The city context
Sport as a driver of urban life.
From Formula 1 and the Shanghai Masters to locally developed sailing and cycling programs, sport is embedded in Shanghai's commercial, cultural and tourism landscape.
In 2024, Shanghai staged 178 international and domestic events, generating RMB 11.378 billion in direct economic impact.
The brief was therefore larger than channel maintenance: the account needed to show how competition, participation and city development reinforce one another.
02 / The operating model
National-level experience, applied locally.
JCGC Digital brought experience from TEAM CHINA and connections across global properties including F1 and FIFA. That capability is being applied to content planning, city-sport storytelling and the evolution of government social media.
The goal is a clearer, more engaging public platform that can carry policy information, event momentum and the identity of Shanghai as a global sports city.
JCGC Digital will combine international sports-property experience with deeper data insight and original content to strengthen global visibility and build a more connected public communications ecosystem.
03 / Official Hospitality
Hospitality designed around 100 years of table tennis.
GoodTime delivered ticketing, product design and end-to-end guest service for the 2026 ITTF Men's and Women's World Cup Macao.
Galaxy Arena · Macao · 2026
A seven-day hospitality experience where sporting heritage, sustainable design and precise service met in one space.
01 / The full brief
One team, from product to guest.
GoodTime was responsible for official hospitality ticket sales, product design and delivery across the tournament. The scope connected commercial packaging, spatial experience and front-of-house service rather than treating them as separate workstreams.
Across seven days, the tournament brought together 48 women and 48 men in the ITTF's centenary year.
02 / The guest journey
Every privilege designed to work together.
Guests received dedicated entry, front-row seating, a private lounge, Macao-inspired food and drinks, trophy-photo access, invited-guest interactions and a limited-edition keepsake package.
The experience moved naturally between competition and hospitality, giving guests both a premium view of play and a distinct place to pause.
03 / The space as a story
Heritage, nature and technology.
A rotating centenary timeline used sustainable materials; local Macao flowers, planting and bamboo softened the lounge; 3D-printed table-tennis details and a display featuring Atari's 1972 game Pong connected sporting heritage with technology.
04 / Sponsorship Activation
Luzhou Laojiao × TEAM CHINA: a partnership brought to life.
JCGC served as strategic advisor as Luzhou Laojiao became an official sponsor of TEAM CHINA.
TEAM CHINA · 2022 Winter Games cycle
A sponsorship platform extended across hospitality, entertainment and digital communication.
01 / Partnership strategy
Giving the rights a clear role.
The official sponsorship formed part of Luzhou Laojiao's broader corporate strategy. JCGC provided ongoing strategic support and creative solutions designed to deepen the partnership over time.
02 / Integrated activation
Making the partnership visible across the cycle.
During the 2022 Winter Games period, JCGC planned and delivered a connected activation program spanning China House rights, entertainment-program sponsorship and themed online marketing.
Together, these touchpoints helped the brand sustain attention and conversation throughout a major competition cycle.
Official account launched · August 2022
A focused publishing operation turned a new account into a high-engagement home for national-team stories.
01 / The mandate
Create an official voice people would choose to follow.
JCGC became TEAM CHINA's social media operations partner in 2022. The work required more than publishing results: the account needed a recognizable voice, a reliable operating rhythm and content capable of bringing many national teams into one shared story.
02 / Early performance
Fast growth with sustained interaction.
Within six months of launch, the official Weibo account had passed one million followers and averaged more than 2,000 interactions per post.
At the time covered by the case source, that average engagement ranked first among official Weibo accounts operated by international or national sports organizations.
03 / Platform expansion
Building beyond one channel.
The next phase extends TEAM CHINA's digital presence across major platforms including Douyin and Xiaohongshu, adapting the content system to the behavior and format of each community.
06 / Proprietary Sports IP
Building the Wuliangye Cup Bridge Invitational.
JCGC created, planned and delivered a proprietary sports property for one of China's leading baijiu brands.
Diaoyutai State Guesthouse · Beijing · 2020
From the first idea to the live room, one integrated team shaped a new brand-owned invitational.
01 / The ambition
Create a sports property the brand could own.
In 2020, JCGC helped Wuliangye move from sponsorship participation to proprietary IP creation with the Wuliangye Cup Bridge Invitational.
The project gave the brand a distinct event platform built from the ground up rather than adapted from an existing rights package.
02 / One integrated role
From concept to the final room.
JCGC led the creative concept, event planning and on-site execution. Keeping the process connected allowed the core idea to carry through the guest environment and the live delivery of the invitational.
The event was successfully held at Beijing's Diaoyutai State Guesthouse. According to the project record, it was the only related event the venue opened for during the pandemic period.
07 / Strategic Partnership
JCGC × Zhongti Jingsai: bringing international sport to venues across China.
A strategic alliance with one of China's leading cross-regional venue operators, combining JCGC's international sports resources with venue operations and event expertise.
Beijing · June 2020
One partnership connecting international sports resources with one of China's largest cross-regional professional venue networks.
01 / The partner
A cross-regional platform for venues and events.
Zhongti Jingsai Management Co., Ltd. operates within the sports-industry system of the General Administration of Sport of China and was among the earliest companies in the country to professionalise market-based sports-venue operations. Its services span master planning, functional positioning, financing, operations management and performance evaluation.
It has built a cross-regional operating network covering Tianjin, Anhui, Foshan, Fujian, Sichuan, Jiangsu, Zhejiang, Inner Mongolia, Xinjiang and Jiangxi, giving it the ability to coordinate venue, event and sports-industry resources across multiple markets.
02 / The alliance
International resources, local venues, shared sports culture.
In June 2020, as JCGC formally established its Beijing office, the two sides signed a strategic cooperation agreement to bring more sports culture and industry projects to life across China.
The alliance brings together JCGC's international sports resources and experience — including the China National Tennis Team, Formula 1, The Open Championship, the Tour de France, the FIFA World Cup, the World Bridge Championships and World Chase Tag — with Zhongti Jingsai's venue and event network to develop quality sports events and support venue operations, with a particular focus on Southwest China.
Both partners share one conviction: business models are the skeleton of a sports enterprise, but sports culture is its soul — and building that culture is what turns infrastructure into lasting value.
08 / Partnership Development
Bank of China & Mastercard × China Tennis Association.
JCGC facilitated a partnership bringing Bank of China and Mastercard together with the China Tennis Association, supporting the CTA-OPEN national amateur tennis series.
National Tennis Center · Beijing · 2021
A leading Chinese financial institution and a global payments brand brought onto the national amateur tennis stage.
01 / The opportunity
Two institutions, one shared court.
Tennis is one of the world's most spectator-friendly, commercially developed and global sports. As consumption patterns in China shifted and healthier lifestyles gained momentum, the China Tennis Association was developing its own participation-focused IP, with the CTA-OPEN as a city-based national amateur series.
At the same time, Bank of China was developing sport as one of its four strategic customer-engagement areas and was looking for credible platforms through which to deepen service and reach. The fit was clear — it needed a partner to make the introduction.
02 / The assist
From introduction to title presence.
Drawing on its global sports network and deep understanding of tennis in China, JCGC helped bring Bank of China and Mastercard together with the China Tennis Association to establish a close working partnership.
The partnership gave flagship support to the CTA-OPEN through the Bank of China Mastercard tennis series, including the 2021 Bank of China Mastercard Cup China Amateur Tennis Open — Beijing Platinum Event at the National Tennis Center, where nearly one hundred players competed over two days.
03 / The relationship
An approved supplier, built for the long game.
In 2021, JCGC became an approved supplier for Bank of China's Mastercard card programmes, reflecting its sustained work in sports commercialisation and brand marketing strategy.
Ahead, JCGC will continue working with the China Tennis Association, Bank of China and Mastercard to connect Chinese brands with global tennis and support the staging of Davis Cup and Billie Jean King Cup Asia/Oceania events in China.
The Team
People behind the playbook.
The specialists connecting rights, brands and audiences — from first strategy to the moment it goes live.
Founder
![Ted Chen]()
![Ted Chen off-duty]()
Ted Chen
Founder & CEO
Co-Founder
![Feng Xiaodan, Co-Founder of JCGC]()
![Feng Xiaodan holding a camera]()
Feng Xiaodan
Co-Founder
Consulting
![Portrait of Song Yuxing in Paris]()
![Song Yuxing playing football]()
Song Yuxing
Director of Strategy & Consulting
Business
![Business portrait of Chen Yisong]()
![Casual portrait of Chen Yisong]()
Chen Yisong
Business Development Director
Hospitality
![Professional portrait of Tian Ruixin]()
![Portrait of Tian Ruixin]()
Tian Ruixin
Hospitality Project Manager
MICE
![Wang Xiankai]()
![Wang Xiankai off-duty]()
Wang Xiankai
MICE Director
Social
![Professional portrait of Xie Yihan]()
![Portrait of Xie Yihan in a white shirt]()
Xie Yihan
Social Media Operations Manager
Consulting
![Professional portrait of Peng Jinjie]()
![Casual portrait of Peng Jinjie in London]()
Peng Jinjie
Marketing & Consulting Manager
Finance
![Professional portrait of Zeng Xin]()
![Portrait of Zeng Xin]()
Zeng Xin
Finance Director
About JCGC
We connect brands with the power of sport.
Beijing born · Since 2011
JCGC has grown into one of China's leading independent sports marketing companies — backed by Hong Kong China Media Group and operating across Asia and Europe.
2011 → Today
Our history.
2011
Where the Journey Began.
Co-founders Ted and Eva began their entrepreneurial journey by establishing and successfully operating one of Southwest China's leading luxury travel agencies, building a strong foundation in service excellence and international delivery.
2016
Expanding Across the Luxury Market.
Expanded its presence in the premium service sector by developing Bentley Travel in partnership with Bentley Motors China, while launching Qingtuan, a boutique small-group travel platform, to build a diversified portfolio of premium brands.
2017
The Birth of JCGC Sports Marketing.
Driven by a passion for sports, JCGC was established as the first specialized sports marketing agency in Southwest China, pioneering global sports marketing for premium Chinese baijiu brands.
2018
Debuting at the 2018 FIFA World Cup Russia.
Supported Luzhou Laojiao's presence at the 2018 FIFA World Cup Russia by creating an official premium hospitality space that introduced the heritage and culture of Chinese baijiu to international guests and football fans.
2019
Entering the World of Grand Slam Tennis.
Supported Luzhou Laojiao in becoming a Global Partner of the Australian Open and continued to contribute to the planning and delivery of its tournament hospitality programmes.
2020
Beijing Expansion & Strategic Partnership in Sports Venues.
Established the Beijing office and formed a strategic partnership with a sports events company controlled by the General Administration of Sport of China, bringing together leading international sports IP with domestic venue and event resources.
2021
Connecting Bank of China with Chinese Tennis.
Facilitated a strategic partnership between Bank of China and the China Tennis Association in support of the CTA-Open, bringing one of China's leading financial brands together with a major national amateur tennis platform.
2022
Driving Digital Communication for TEAM CHINA.
Supported the General Administration of Sport of China in developing TEAM CHINA's social media presence and became an official partner, strengthening the digital communication of Chinese sport.
2023
Partnering with the IOC.
Became a business development partner supporting the International Olympic Committee (IOC) in China, assisting with commercial partnership development, strategic engagement and market implementation.
2024
Official Social Media Partner of the Shanghai Sports Bureau.
Became an official social media partner of the Shanghai Sports Bureau, using digital communication to support Shanghai's development as a global sports city and promote its urban sports culture.
2025
Facilitating Lexar's Global Partnership with the Argentine Football Association.
Supported global storage brand Lexar in becoming a Global Partner of the Argentine Football Association (AFA), while leading its worldwide sports marketing activation and communications.
2026
Exclusive Global Hospitality Partner of WTT & ITTF.
Entered into a global strategic partnership with World Table Tennis (WTT) and the International Table Tennis Federation (ITTF) as their exclusive global hospitality partner, working together to enhance the commercial value and global reach of table tennis.
2011
The journey began
Commercial impact
RMB100,000,000+
Sponsorship value managed
Across strategy, rights activation and partnership services
3
Offices · Chengdu · Beijing · Shenzhen
Real rooms. Real character.
A glimpse inside JCGC — the rooms, details and everyday companions that shape how we work.
Capabilities
Strategy. Social. Hospitality.
Three connected capabilities that take a sports brief from the first strategic decision to the conversation around it — and the room where relationships are built.
One team. Three ways in.
We connect brand thinking, audience conversation and guest experience in one joined-up approach. Each capability can work independently or combine around a single ambition.
Marketing
Strategy and activation designed to connect brands with sport, culture and measurable business priorities.
Social Media Operations
Always-on channel management and content systems that turn sporting moments into sustained audience participation.
Hospitality
Guest journeys and live-event delivery built around thoughtful service, access and lasting relationships.
Marketing
01
Strategy & Planning
- Brand and sponsorship strategy
- Market and audience insight
- Campaign planning
- Rights-holder and brand alignment
Campaign & Activation
- Integrated campaign development
- Partnership activation
- Creative direction
- Event activation
- Measurement and review
Social Media Operations
02
Channel Operations
- Platform and channel strategy
- Account management
- Editorial calendars
- Community management
- Campaign publishing
Content & Community
- Content planning and production
- Live-event coverage
- Creator coordination
- Fan engagement
- Performance reporting
Hospitality
03
Guest Experience
- Hospitality programme design
- Guest journey planning
- Invitation and RSVP management
- Ticketing and seating
- VIP hosting
Event Delivery
- Travel and logistics coordination
- Venue service planning
- On-site operations
- Partner servicing
- Post-event review
Get in touch.
Say
hello.
New business, careers or a simple hello — choose the right door below and start a conversation with our team.
Three offices.
Rooted in China, ready to move.
Chengdu
1F, Tower A, Borui Creative Chengdu
Jinjiang District, Chengdu, Sichuan, China
Jinjiang District, Chengdu, Sichuan, China
Chengdu · HQ
Beijing
Room B019, Unit A-17, 17/F, Building 1
No. 11 Huixin East Street, Chaoyang District
Beijing, China
No. 11 Huixin East Street, Chaoyang District
Beijing, China
Beijing
Shenzhen
Room 2308, Tower B, China Resources Land Building
9665 Shennan Avenue, Dachong Community, Yuehai Subdistrict
Nanshan District, Shenzhen, Guangdong, China
9665 Shennan Avenue, Dachong Community, Yuehai Subdistrict
Nanshan District, Shenzhen, Guangdong, China
Shenzhen
Or — tell us what you're building.
News & Insights
What we're writing.
Original research and field notes from the China-world sports trade. We publish weekly — sometimes daily during a marquee fixture.
Featured
Accessible viewing is becoming part of the event product.
Accessibility is no longer only a compliance checklist. It is a product journey spanning search, purchase, arrival, viewing and departure.
Read the article →Fan Experience
Accessible viewing is becoming part of the event product.
A complete matchday journey must let different fans find, reach, understand and stay with the experience.
16 Sep 2026 · 9 min
Sports Technology
AI is entering training. Athlete data is not ordinary production data.
The better data predicts risk, the clearer its consent, explanation, appeal and exit rules must become.
9 Sep 2026 · 10 min
Business & Governance
Athletes are appearing on sports leagues' shareholder lists.
Athlete ownership is real only when economics, vesting, governance and exit are clear.
2 Sep 2026 · 10 min
Sustainability
Sustainability is now matchday's operating system.
Measurement, procurement and repeatable workflows are replacing one-off green gestures.
26 Aug 2026 · 9 min
Governance
When long-term capital enters sport, who guards the line?
Minority ownership does not automatically settle control, public responsibility or exit risk.
19 Aug 2026 · 10 min
Event Operations
Heat is rewriting the rules of competition.
Weather thresholds are moving into rulebooks, equipment standards, schedules and contracts.
12 Aug 2026 · 9 min
Content Strategy
Beyond the match: sport's second season.
Always-on storytelling is turning athletes, archives and creators into year-round IP.
5 Aug 2026 · 9 min
Media Rights
Sports rights are reorganising viewing habits.
In a fragmented market, discoverability and predictable access are becoming products of their own.
29 Jul 2026 · 9 min
Venue Economy
After the crowd goes home: the venue's second calendar.
The real product is not the seat. It is the ability to organise the same space again and again.
22 Jul 2026 · 8 min
Fan Experience
From scarce seats to public access.
Mature commercialisation keeps premium value without making price the only way into the story.
15 Jul 2026 · 9 min
Women's Sports
Women's sport cannot grow on breakout moments alone.
The next commercial leap depends on thicker schedules, stable distribution and a complete supply chain.
8 Jul 2026 · 8 min
Sponsorship Strategy
Sponsorship is shifting from exposure to operations.
Visibility remains the foundation; value now depends on what brands can repeatedly activate after it.
25 Jun 2026 · 10 min