TEAM CHINA SOCIAL MEDIA PLATFORM

  In 2022, JCGC became the digital media agency of record for Team China. We launched the official Team China Weibo account in August, 2022, in less than six months, we have acquired over 750K followers. Interaction per post metric is over 2000, the highest among all national or international sports organizations with a presence on Weibo.


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      Down the road, JCGC will continue to help Team China build up its presence on other mainstream digital platforms, including Douyin and Xiaohongshu. 



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"WULIANGYE BRIDGE INVITATIONAL"

  In 2020, JCGC helped Wuliangye, a top baijiu brand, create an owned sports IP - "Wuliangye Bridge Invitatitonal". We led the ideation, planning and delivery of this event at Diaoyutai State Guest House in Beijing. We led the ideation, planning and delivery of this event at Diaoyutai State Guest House in Beijing. It was the only time that the prestigious State Guest House opened to the public during the "Zero Covid" era.


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TEAM CHINA & LUZHOULAOJIAO

  As a key component of its corporate strategy, Luzhoulaojiao recently became an official sponsor of Team China. JCGC was the advisor guiding the evaluation of this opportunity, and will continue to provide strategy and creative solutions to drive maximum return from this partnership for Luzhoulaojiao.


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  In the lead-up to Beijing 2022, JCGC helped Luzhoulaojiao bring the partnership to life via creative presence in China House and TV shows featuring Team China legends. 



PROJECT " LIGHTING UP"

  Project " Lighting Up" is the sport for good initiative we started in collaboration with Jack Ma Foundation. Over the last three years, this initiative has reached over 1500 children in rural China, providing them with needed sports education resources and equipments.


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Argentine Football Association Partners with FeedConstruct

In recent news, the Argentine Football Association (AFA) has announced a new sponsorship agreement with sports data provider FeedConstruct. FeedConstruct will become AFA's partner in the European region, aiming to strengthen its commercial influence in Europe.

Jiacheng Comment: The collaboration between the Argentine Football Association and FeedConstruct will bring robust technological support to AFA, assisting it in establishing itself as a leading entity in the global sports industry. Simultaneously, FeedConstruct, through its partnership with AFA, will strategically position itself in the football sector, generating new business opportunities and expanding its influence.


Red Bull F1 Team Partners with Visa

The Red Bull F1 team has announced a collaboration with the globally leading digital payment company Visa recently, marking Visa as the first global partner for both Red Bull F1 teams. The Visa logo will be featured on the cars of the Red Bull team (Oracle Red Bull Racing), the Visa Cash App RB F1 team, and the F1 Academy of both teams. Additionally, Visa and Cash App will join forces with Red Bull in providing support for Visa Cash App RB in the F1 Academy series.

Jiacheng Comment: The role of digital payments in sports events is increasingly prominent, and Visa, as the leading global digital payment company, will provide technical support for the Red Bull F1 team, enhancing the overall fan experience. Furthermore, the Visa logo becoming a distinctive symbol for the Red Bull team not only elevates Visa's brand exposure worldwide but also injects additional commercial value into the Red Bull team.


TCL Renews Partnership with FIBA

In recent news, TCL has renewed its partnership with the International Basketball Federation (FIBA), continuing as a global partner for the next four years. This renewed collaboration will involve joint efforts in enhancing event branding, and the co-hosting of various major basketball competitions. These include the 2024 Paris Olympic Women's Basketball Qualifiers, the 2025 FIBA continental competitions, as well as the 2026 FIBA Women's Basketball World Cup in Germany and the 2027 FIBA Basketball World Cup in Qatar, encompassing over 2000 international top-tier basketball events.

Jiacheng Comment: Basketball has consistently been a focal point for TCL in sports marketing. As a global partner of FIBA since 2018, TCL has played a vital role in supporting nearly 20 global basketball events organized by FIBA. Leveraging these events as platforms, they have connected basketball fans worldwide, further elevating the brand's global influence. Looking ahead, both parties will continue to contribute to the development and progress of world basketball.


European Basketball League Partners with Motorola

Recent news reveals that the European Basketball League (Euroleague) has entered a long-term sponsorship agreement with Motorola. Motorola will become the official mobile smartphone partner of the Euroleague and EuroCup, with the agreement covering brand exposure for Motorola across arenas, broadcasts, and digital platforms. The collaboration is set to continue until 2026.

Jiacheng Comment: The partnership between the European Basketball League and Motorola not only integrates the Motorola brand logo into various aspects of the event, increasing brand exposure but also brings robust financial support to the competition, injecting new vitality. In the future, both parties will strive to promote innovation, placing fans at the core of the game, using advanced technology to continually enhance the fan experience.


Joburg Super Kings secure partnership extension with McDonald’s

In recent news, The SA20 team, Joburg Super Kings have signed a partnership extension with the multinational fast food chain brand, McDonald’s. Following the extension, McDonald’s has been named the associate sponsor of the Johannesburg-based side for the forthcoming edition.

Jiacheng Comment: McDonald's support will provide the team with additional resources and opportunities, playing a positive role in the team's advertising and promotion and enhancing brand exposure. This partnership is also a crucial step for McDonald's to further solidify its position in the sports sponsorship arena, contributing to strengthening its brand image in the local market and fostering a closer connection with sports culture.


Paramount Global Extended Its Cable Deal with Comcast

Recent news reveals that the U.S. media giant Paramount Global and Comcast have renewed their distribution agreement, extending the deal reached in January 2022. Channels under Paramount will continue to be broadcasted on Comcast-operated cable television systems and services. Paramount's channel suite will be delivered to an estimated 14 million Comcast cable television users and 29 million Comcast broadband users through the Xfinity platform. CBS Sports programs, including football events like the UEFA Champions League, UEFA Europa League, and UEFA Europa Conference League, as well as NCAA college athletics and NFL content, will continue to be widely available through Comcast.

Jiacheng Commen: The renewal of the distribution agreement between Paramount Global and Comcast is beneficial for a vast number of Comcast users and sports enthusiasts. Through this agreement, Paramount's channels will continue to be broadcasted on Comcast's cable television systems and services, offering Comcast users a broader range of exciting content. As the digital entertainment industry continues to evolve, such collaborations not only meet the diverse content demands of users but also provide robust support for both companies to maintain a leading position in the fiercely competitive market.



Coca-Cola extends partnership with ICC

Recently, Coca-Cola and the International Cricket Council (ICC) announced the renewal of their partnership. Coca-Cola will continue as the exclusive non-alcoholic beverage partner for the ICC, covering all top-level men's and women's competitions, including the ICC Men's Cricket World Cup, ICC T20 World Cup, and ICC Champions Trophy. The collaboration is set to extend until the end of 2031.

Jiacheng Comment: The Chief Commercial Officer of ICC stated that this long-term partnership provides sustainable opportunities for the growth of cricket. The Vice President of Coca-Cola Company mentioned that this collaboration reflects their commitment to the development of sports while enhancing the entertainment experience for sports fans. Looking forward to witnessing new business vitality resulting from this mutually beneficial cooperation in the future.


​Decathlon Signs Sponsorship Deal with French Cycling Team

Decathlon recently announced it will become the title co-sponsor of three cycling teams of AG2R LA MONDIALE from January 1, 2024, in a partnership lasting for 5 years. This collaboration will also introduce six new cyclists who will join the 2024 UCI WorldTour team.  Decathlon's premium road bike brand, VAN RYSEL, will provide the team with a complete set of equipment, including bikes, helmets, and glasses.

Jiacheng Comment: As a major co-title sponsor, Decathlon will offer long-term financial support and equipment sponsorship to the AG2R LA MONDIALE cycling teams, contributing to the stable development of the teams and providing new directions and better conditions. Through this partnership, Decathlon demonstrates its commitment to the flourishing development of cycling sports, solidifies its position in the cycling sector, and opens up broader exposure opportunities for the brand.


​VISA Becomes Official Regional Partner of AFC

Recently, the Asian Football Confederation (AFC) announced a regional partnership with global digital payment leader Visa. Visa will serve as the official regional partner and exclusive payment service partner for the 2023-2024 AFC Champions League in West Asia and the 2023 AFC Asian Cup in the Middle East. Visa will introduce digital payment services throughout the AFC football matches in West Asia and bring the Visa Coin Toss program to enhance the fan experience during the games.

Jiacheng Comment: The collaboration between Visa and the Asian Football Confederation will strengthen Visa's brand influence in the Asian market. For AFC, beyond financial support, Visa brings globally leading digital payment technology, assisting AFC events in gradually realizing digital payments, creating a more convenient and enriched event experience for fans.


Adobe Named Sponsor of the Women's FA Cup

Adobe has entered into a three-year technical and marketing partnership with the Football Association (FA)  becoming the title sponsor of the Women's FA Cup. 460 teams will receive access to Adobe Express, a content creation AI application, for building social media presence and generating related content. FA gains usage rights for all Adobe tools, applying them to daily operations and event management.

Jiacheng Comment: The strategic collaboration between the FA and Adobe injects fresh energy into the tournament. The comprehensive availability of Adobe tools provides FA with more creative interactive means. Through AI applications and training, the 460 participating teams can leverage social media channels more effectively, enhancing fan engagement and participation. This partnership opens new digital promotion channels for women's football, promising exciting interactions and content.


Qatar Airways Becomes the Official Global Airline Partner of Inter Milan

Inter Milan Football Club officially collaborated with Qatar Airways, becoming the club's official global airline partner. Qatar Airways will provide Inter Milan with sponsorship fees of up to 1 million euros, and the sponsorship agreement will last until the end of this season. The stadium and hospitality areas will incorporate elements of the Qatar Airways brand, providing fans with a distinctive viewing experience.

Jiacheng Comment: The new deal between Inter Milan Football Club and Qatar Airways holds significant commercial potential. The value of the deal for this season is as high as 1.5 million euros, and if Qatar becomes a major sponsor, this figure is expected to increase to 18 to 20 million euros. This strategic partnership not only establishes a solid foundation for brand promotion for the club globally but also creates powerful conditions for Inter Milan to build a more stable and prosperous commercial ecosystem in the future.


SBS Secures Exclusive Broadcasting Rights for the 2026 World Cup

SBS renewed its partnership with FIFA, securing exclusive TV broadcasting rights for the 2026 World Cup, extending its collaboration with FIFA for nearly 40 years. According to the agreement, SBS will broadcast 104 World Cup matches for free in June and July 2026.

Jiacheng Comment: The general manager of SBS stated, "Football is in SBS's DNA." With nearly 40 years of football broadcasting cooperation with FIFA, SBS's successful coverage during the Qatar World Cup last year redefined how Australians watch sports events. This renewed partnership will provide fans with an exciting viewing experience and bring more World Cup viewers to SBS.


CHiQ Sponsor FIS Ski World Cup

CHiQ officially announced its partnership as the official cooperation partner for the FIS Ski World Cup and the official sponsor for the German Ski Association (DSV). They also signed Olympic champion Viktoria Rebensburg as the brand ambassador. According to the agreement, CHiQ will provide financial and product support for the competition and increase the brand's international exposure through on-site displays at skiing events and athlete uniforms.

Jiacheng Comment: In recent years, CHiQ has actively expanded its sports marketing footprint, promoting the CHiQ brand image to the world through sponsoring numerous international events. The alpine skiing and ski jumping World Cup events in Europe have a fan base of 33 million, with an expected TV exposure of up to 1.2 billion. This collaboration will help CHiQ expand into the international market and increase the brand's exposure on the global stage.


Kipsta Becomes Official Match Ball Supplier of the UEFA Europa League and UEFA Europa Conference League

Recently, the Union of European Football Associations (UEFA) announced a partnership with Decathlon's KIPSTA, making KIPSTA the official match ball sponsor for the UEFA Europa League and UEFA Europa Conference League for the 2024-2027 seasons. KIPSTA also provides official match balls for Ligue 1, Ligue 2, and the Belgian Pro League.

Jiacheng Comment: KIPSTA is committed to long-term development in professional football, and its official match balls are widely recognized for unique hot-melt technology, detailed texture design, and excellent stability in flight trajectory. This collaboration with UEFA underscores UEFA's recognition of KIPSTA's quality and capabilities in high-level product offerings, reinforcing KIPSTA's position in the industry. It injects new vitality and quality into European football events. 

Football Australia and Nike Announce 10-Year Partnership Extension

Australia Football Association (Football Australia) and Nike recently announced a ten-year contract extension, extending their partnership into the third decade. According to the renewal agreement, Nike will continue to support the elite national teams  while investing in Football Australia's grassroots football projects and the Legacy'23 initiative that encourages women's participation.

Jiacheng Comment: This collaboration solidifies their long-standing partnership, injecting significant financial support into the sustainable development of football in Australia. It also demonstrates Nike's commitment to fostering football and consolidates its market position in Australian football. Beyond focusing on the national team, this collaboration looks towards grassroots football projects. 


Giannis Antetokoumpo Has Agree on a Three-year $186 Million Contract Extension with Milwaukee

Milwaukee Bucks star Giannis Antetokounmpo agreed to a three-year contract extension that could be worth as much as $186 million, a person familiar with the deal confirmed it on October 24, 2023. Antetokounmpo has three years left on his contract with the Bucks, which expires at the end of the 25-26 season. After signing the contract extension, Giannis Antetokounmpo will play for the Bucks through the 27-28 season, raising his salary from $51.5 million in the 25-26 season to $57.6 million.

Jiacheng Comment: The Milwaukee Bucks have not improved their title contention in the past two years. The offseason trade that sent power players like Holiday and Allen  for franchise star Damian Lillard from the Portland Trail Blazers made the team a championship favorite. And with the arrival of Lillard, the Bucks' commercial value will also be greatly improved. From the degree of Giannis Antetokounmpo's initiative in the negotiations and the conditions offered by the Bucks, to keep the super giant, the team needs to pay all the price it can pay.


Liga MX North America renews contract with Verizon

La Liga North America has renewed a multi-year partnership with Verizon, exclusively for the United States. This multi-faceted partnership will provide Verizon customers with the opportunity to interact with one of the best soccer leagues in the world, including coast-to-coast watch parties, La Liga matches in Spain and the La Liga Summer Tour in the U.S., as well as other experiences with La Liga players and ambassadors.0be5c26da52b1b390b074c85c05b521.jpgJiacheng Comment: La Liga and Verizon have been working closely together since 2019, a partnership that has so far allowed Verizon to capitalize on La Liga's large fan base while facilitating La Liga's establishment of partnerships with other sports brands.

USA Tennis renews contract with Tiffany

The U.S. Open has renewed a multi-year partnership agreement with Tiffany & Co. ensuring that the company will remain the tournament's official trophy partner. As it has for the past 37 years, Tiffany & Co. will produce the US Open's signature trophies, including commemorative trophies for the men's and women's singles champions. Additionally, for the first time, Tiffany will have an immersive booth on the South Plaza during the US Open, highlighting its rich legacy in tennis and Tiffany's shared history with the USTA.e1177da54a29628d98956870c557703.pngJiacheng Comment: In this 37th year of the partnership between the U.S. Open and Tiffany & Co. and as the U.S. Open marks the 50th anniversary of equal pay for men and women, Tiffany & Co. is creating a Lifetime Achievement Award and a Leadership Award to further demonstrate the brand's commitment to the concept of gender equality.

Online travel platform WebBeds becomes Fulham's official sleeve partner

Premier League Fulham has entered into a multi-year partnership with global online travel platform WebBeds, making it the club's official sleeve partner.

b033007dea7f51dcd1c7d7e2a02922e.pngJiacheng commented: WebBeds is currently the world's fastest-growing online travel development platform, serving key markets in Europe, Asia Pacific and the Americas in the Middle East and Africa. Against the backdrop of the ongoing recovery of the global travel industry, WebBeds aims to consolidate its position as the regional travel market leader in Europe through this partnership.

Miami International to Collaborate with Trend Brand Bape on Limited Edition Collection

August 10, 2011 - Miami International has announced that it will be launching a co-branded collection with renowned trend brand BAPE. The collection, which includes apparel featuring pullovers, T-shirts, athletic shorts and hats, will be available exclusively at Bape stores worldwide in China, Hong Kong, Japan, Taiwan and the U.S. beginning August 19 at 11 a.m. ET, according to the statement.942f68680a57f549ab388c5c3005421.jpgJiacheng Comment: The news that Lionel Messi has joined Miami International FC has increased the club's global following by more than 1,200%, and with Miami International undefeated since Messi's official debut, the partnership means that fans can expect to pick up the King's trendy products.

NFL extends contract with Genius Sports

The NFL has renewed its partnership with international sports data and technology company Genius Sports, with the aim of "delivering an experience for the next generation of NFL fans through official data and video distribution", with the new deal set to run until the end of the 2027/28 season.

f0cddab41541159ced059fad1f6baf5.jpgJiacheng comment:The renewal continues a relationship that began in 2021, when Genius took over the NFL's data partner from Sportradar. As part of the deal, the NFL acquired a stake in Genius worth $450 million. It's worth noting that Genius is the exclusive official data partner of the NFL.

Prada Becomes Official Partner of China's National Women's Soccer Team

On July 10th, the Chinese Women's National Football Team and Prada announced that Prada has become the official partner of the Chinese Women's National Football Team, and that Prada will support the Chinese Women's National Football Team with formal wear, to present a new public image beyond the green field.233d6af9215d4710c724d461aeba454.jpgJiacheng comment:Prada has become the first luxury brand sponsor of the Chinese women's soccer team, and this cooperation marks the exchange and collision of international fashion and the culture of Chinese women's soccer. Both sides said that they will work together for the development of women's sports, and will make unremitting efforts to promote the development of China's women's soccer cause. Over the past two years, Prada has been plagued by negative news about its endorsers, and the Chinese women's soccer team, known for its "resounding rose" spirit, can save Prada's reputation for successive house collapses and help it to regain the upper hand.

LED Lighting Specialist Celer Becomes Osasuna Sleeve Advertising Sponsor

LED lighting specialist Celer will be one of the main sponsors of La Liga's Osasuna for the new season, with its logo appearing on the left sleeve of first-team shirts, and the two sides having the option to extend the agreement.

dd41fac753df4f62605ab8f4f18da2e.jpgJiacheng comment:Osasuna, a soccer club based in Pamplona, the capital of the autonomous region of Navarra, Spain, with a capacity of 19,800 at its home stadium, the Estadio del Rey de Navarra, will work together to increase its visibility thanks to the careful design and high-quality standards of Celer, which produces goods that achieve the highest levels of energy efficiency.

Air Liquide becomes an official supporter of the Paris Olympics

The Paris Organizing Committee of the Olympic Games has signed a partnership agreement with Air Liquide, a global leader in gases, technologies and services for industry and health, making it the official supporter of the Paris Olympic and Paralympic Games in terms of hydrogen, contributing to the reduction of the event's carbon footprint. The group will provide renewable hydrogen for some of the vehicles of the official team of the Paris Olympic Games.

bdb57d6b9229fca14a97d4a60b48f7f.jpgJiacheng comments: This partnership reflects the Paris Organizing Committee's ambition to "organize a more sustainable Olympic Games". As a global leader in hydrogen production, Air Liquide, one of the world's largest suppliers of industrial and medical gases and related services, will leverage its expertise built up over 60 years and its low-carbon and renewable hydrogen production capabilities.

Adidas becomes official shirt partner of Nottingham Forest

Premier League Nottingham Forest and Adidas have agreed a multi-year deal that will see Adidas become the official jersey partner of all Nottingham Forest teams, including the first team, youth and women's teams, from July 1.a5820b5bc2a91e00a1c2a4f18f60ac5.jpgJiacheng comments:Nottingham Forest and Adidas have a long history of partnership, with a nine-year partnership that began in 1977, and Forest's jerseys featuring the Adidas logo when they won back-to-back European Champions Cups in 1979 and 1980. Adidas was also Forest's official jersey manufacturer between 2013 and 2018.

Pan Pan Foods continues to be the official sponsor of the Argentina team in China

On June 14, Pan Pan Foods and the Argentine Football Federation announced that Pan Pan Foods continues to be the sole sponsor of the Argentine national soccer team in China for casual snacks and functional energy drinks. World Cup Golden Glove winner Martinez, De Paul, Romero and other star players of the Argentine national team were present to witness the contract renewal.

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Jiacheng comments: In the 2022 Qatar World Cup, the Argentine men's football team is the only team sponsored by Pan Pan Food, accompanying the Argentine men's football team all the way through the hurdles to fulfill their dreams in Qatar. In the future, Pan Pan will continue to work together with the Argentine men's football team to deliver positive energy, further demonstrate the perfect integration of sports and food, and bring more excitement and surprises to the development of sports and Argentine fans with the concept of love for sports and pursuit of excellence.

United Airlines becomes sponsor of Wrexham jersey advertising

United Airlines has become the new jersey advertising sponsor for the Welsh club Wrexham's men's and women's soccer teams. Last month, the English fifth division team, whose owners are Hollywood actors Ryan Reynolds and Rob McElhenney, was successfully promoted to League Two.bf82396e688a7ba2359c3dee103e7f1.jpgJiacheng comment: Starting in the 2023/24 season, United will replace TikTok on the jerseys of the newly promoted League Two team, and United's loyal customers will get special opportunities to watch Wrexham games in the United States and Wales.

John Deere Continues Title of PGA Tour John Deere Classic

The PGA Tour, farm machinery company Deere & Company and the Quad Cities Golf Classic Charitable Foundation announced that John Deere has signed a multi-year renewal agreement to continue the title of the John Deere Classic.2a1ff322b0d84d2d21890176ec2d0e6.jpgJiacheng Comments: The PGA Tour is the world's premier professional golf tour, and John Deere is one of the PGA Tour's longest-standing title sponsors, dating back to 1998. Since its inception in 1971, the John Deere Classic has raised $159.57 million for charity, 98 percent of which was raised after John Deere was awarded the title sponsorship in 1998.

South American Football Federation renews contract with EA Sports

CONCACAF and EA Sports have renewed a historic multi-year partnership. The agreement will enable both organizations to provide fans in North America with an unparalleled soccer experience thanks to the integration of the licenses for the world-renowned Copa Libertadores, Copa Sudamericana, Copa Sudamericana de la Yojimbo and the eSports Copa Sudamericana.d28e07178f1adfc5a5f181a6d7bdee1.jpgJiacheng comments: EA SPORTS is a brand that manufactures and develops sports video games under the ArtEco umbrella and operates in the manufacturing of games. This partnership will allow EA Sports to remain the exclusive sports video game partner of CONCACAF and ensure that South America's most prestigious sports competitions continue to be shared with millions of fans worldwide as part of the new EA SPORTS FC brand ecosystem.

Hilton upgraded to Ryder Cup Global Partner

Hilton, the world's leading hotel company, has been upgraded to a global partner for the 2023 Ryder Cup, having previously been the official hotel supplier for the tournament, which will take place at the Marco Simone Golf and Country Club in Rome from September 25 to October 1.

46bd6d08864eb64a050cb011b9b2531.jpgJiacheng Comments: The new partnership agreement with golf's greatest team competition further strengthens Hilton's strong ties with the sport. The company has been an official partner of the DP World Tour since 2022, and Luke Donald, captain of the 2023 European Ryder Cup team, is a Hilton brand ambassador.

British e-sports organization Fnatic and Sony reached a global cooperation

Fnatic, an esports organization based in London, England, has signed a multi-year global partnership agreement with Sony that includes joint product development for Sony's gaming gear brand INZONE. Sony's product development team will exchange ideas with professional gamers from Fnatic on product concepts, performance and technology. Professional gamers from Fnatic will conduct rigorous product testing of the INZONE products under development, and Sony will improve them based on their professional input.

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Jiacheng comments: Sony and Fnatic share the common goal of working together to produce more beautiful online content for the gaming community, providing a unique gaming experience for many players, including Fnatic fans, and inspiring gamers to reach their potential.

EFL extends contract with Smart Energy GB for two years

The English Football League (EFL) has extended its two-year partnership with Smart Energy GB, which is partnering with the EFL and EFL Trust in 2021 and has since hosted a series of engaging community events showcasing the benefits smart meters can bring to homes.c7aa30deb5d45613bbe0abc5f9947b8.jpgJiacheng Comment: With 72 EFL clubs and their club community organizations located in towns and cities across the country in the English Premier League, the highest professional soccer league under the English Football Association, this partnership provides a national platform to show fans how smart meters and home monitors can help them better manage their energy bills and household finances.

Supermarket chain Meijer becomes sponsor of MLB Detroit Tigers jersey ad

The MLB Detroit Tigers have expanded their partnership with supermarket chain Meijer, making it the team's first jersey advertising sponsor. The two companies will work together on social initiatives, including the "End Hunger" program.e061d4ddb35a05d9b968669952b04ce.png

Jiacheng Comments: The Tigers became the tenth MLB club to receive a jersey advertising sponsor. meijer also expanded its relationship with the NHL's Detroit Red Wings, which became the team's official helmet advertising partner.

PGA Tour renews contract with Coca-Cola

The PGA Tour has renewed its five-year sponsorship deal with Coca-Cola, with the beverage brand continuing as a proud partner of the Tour Championship. Under the new agreement, through 2027, the PGA Tour will continue to use Coca-Cola products in most of its events, including the Tour Championship as a FedExCup Playoff final.

8fa2c2c52c7d70ea8ca95dbf73fa148.jpgJiacheng Comment: The PGA TOUR is the collective name for a series of professional golf tournaments in the United States that Coca-Cola has sponsored since 2002 and was known as a Showcase Partner until 2015 and a Pride Partner beginning in 2016. The renewal builds on Coca-Cola's existing relationship with the PGA TOUR, which helped launch an exhibition tournament to raise funds for charity partners when the New Crown outbreak occurred in 2020.

Digital Workflow Company ServiceNow Becomes Official NHL Partner

The NHL has entered into a multi-year North American partnership with ServiceNow, a leading digital workflow company. As an official NHL partner, ServiceNow will enhance game-day operations, streamline employee productivity and support the new connected fan experience. serviceNow is helping the NHL transform digitally in three key areas of focus: transforming game-day operations, streamlining NHL employee productivity and supporting the connected fan experience.a8910a5b2b6034edbf23fb3182a10cc.jpgJiacheng Comments: The National Hockey League, a professional sports league comprised of North American hockey teams, the NHL is the highest level of professional hockey in the world and one of the four major professional sports in North America. While enjoying the convenience of ServiceNow's advanced technology, viewers and players will invariably deepen their impression of the brand and their understanding of its core services, further helping ServiceNow to consolidate its competitiveness in the global market.

Puma to "drive brand buzz" with new F1 deal

PUMA and Formula 1 signed a partnership agreement that makes PUMA the official supplier of Formula 1 and licenses the brand to produce Formula 1 branded apparel, footwear and accessories. PUMA will also equip the Formula 1 staff on the track with relevant equipment and create Formula 1 fan apparel, offering a diverse range of motorsport audiences through an exciting everyday and racing range services. The contract includes the exclusive rights to sell Formula 1 fan apparel on the track from 2024, as well as selling fan apparel for all ten teams.

de027edb99e9a23257069183470d83c.pngJiacheng Comment: PUMA has a long and successful history in motorsports. Since the mid-1980s, the company has developed fireproof racing suits, race footwear and other high-performance racing gear for Formula One drivers. As the sport continues to grow in popularity on social media, the cumulative television audience has grown to 1.5 billion viewers. The partnership will create opportunities for PUMA to appeal to a broader fan base, tap into a more diverse consumer base, and bring the inspiration provided by on-track gear to off-track fashion products, thereby strengthening PUMA's position in the sport.

TikTok becomes the official sponsor of Turkish Basketball Federation

The Turkish Basketball Federation (TBF) has signed a sponsorship agreement with short video platform TikTok, as part of which basketball fans will be able to produce entertainment content on TikTok.

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Jiacheng Comment: TikTok, as an overseas version of Jitterbug, has a large number of loyal users around the world. TikTok is also the official entertainment partner of the Turkish Basketball Super League, and basketball fans can watch the most special moments of the game on the official TikTok account of the Turkish Basketball Super League.

Corpay becomes the official foreign exchange payment partner of Rugby Australia

Corpay's cross-border business, a global leader in commercial payments, recently reached an agreement with Rugby Australia to become their official foreign exchange (FX) payments partner. As part of the partnership, Corpay Cross Border has also been named an official partner of the Australian Men's National Rugby Team and the Australian Women's National Rugby Team.ba267538e5f64e8c0ba884bcae984f1.jpgJiacheng Comment: Corpay is a global leader in commercial payments, helping companies of all sizes better track, manage and pay their expenses, Corpay offers a complete suite of online payment solutions to its customers. As the Corpay brand and business grows globally, so do its key partners in the sports industry, and Corpay is committed to supporting Australian rugby and the team's success in upcoming rugby championships, international tournaments and World Cups.

Bike maker Bianchi becomes official Tour de France bike supplier

Bianchi, a bicycle manufacturer, recently reached a major commercial agreement with the Amaury Sports Organization (ASO), making it the official bike supplier of the Tour de France.2d96bf7408b04e8cf629bf698ed10fc.jpgJiacheng comment: The 2024 Tour de France will start in Florence, Italy from July 1 to 23, starting in Bilbao, Spain and ending in Paris. As a world-renowned brand, Bianchi has been working hard to promote cycling events. This is also the first cooperation between the two parties, and it is a good opportunity for Bianchi to further increase its brand awareness.

Adidas hopes to tap into new revenue streams with new "ALTs" NFT

Adidas is moving forward with the "third phase" of its Web 3.0 roadmap, hoping its new "ALTs" NFTs will unlock a valuable new revenue stream and increase consumer loyalty.

9ba2d073ca6e6e624a09547966851b2.jpgJiacheng Comments: The sportswear giant debuted its "Into the Metaverse" line in December 2021, selling out its first 30,000 NFTs and generating $22 million in revenue. The collection hopes to capitalize on the demand for sports-related fashion, with Web3 providing an outlet for Adidas designers and collaborators to better showcase the brand in the virtual world.

U.S. and Mexico make joint bid to host 2027 Women's World Cup

The U.S. Soccer Federation and the Mexican Soccer Federation have notified FIFA of their intention to submit bids to host the 2027 Women's World Cup. FIFA states that member associations must submit a letter of intent to host the 2027 Women's World Cup on April 19, 2023, and May 19, 2023, is the deadline to submit a bid agreement. The U.S. Soccer Federation and the Mexican Soccer Federation will announce more information about the bid around that date.67a5b8f870a616080ac5025e34ca041.jpgJiacheng comment: The United States has hosted two Women's World Cups, in 1999 and 2003, and Mexico has never hosted the event. The United States has been a global leader in women's soccer, and Mexico has experienced continued growth in women's soccer over the past five years, and the joint bid to host the Women's World Cup is intended to continue the growth of women's soccer throughout North America.

Team Global Express becomes an official supporter of the Women's World Cup

Leading Australian logistics provider Team Global Express is an official supporter of the FIFA Women's World Cup 2023. 2023 will leverage Team Global Express' logistics capabilities and innovative transport solutions in the Women's World Cup host markets to meet the requirements of the tournament. team Global Express shares the sustainability values of the FIFA Women's World Cup and will deliver Australia's largest fleet of heavy-duty electric vehicles.b3e75a231c31b85ee3d7680af70cde0.jpgJiacheng comments: The 2023 Women's World Cup will be held in New Zealand and Australia from July 20 to August 20, 2023. The influence of women's soccer is now unparalleled, and the World Cup is undoubtedly one of the most talked about events in the world, and Team Global Express is partnering with the Women's World Cup to raise brand awareness through this top event.

World Archery Federation renews contract with Hyundai Motor Company

The World Archery Federation extends its partnership agreement with Hyundai until 2025, when the two companies will have a 10-year partnership. Hyundai becomes the title sponsor of the World Archery Championships and the Archery World Cup.9ad4f5f0005578fc7fbce9884511445.jpgJiacheng comments: This year's World Archery Championships will be held in Berlin, Germany, a selection event for the Paris Olympics; the 2025 event will be held in Gwangju, South Korea. Hyundai also became the first sustainability partner of the World Archery Federation, which is a recognition of the mutual commitment to achieve carbon neutrality and demonstrate social responsibility.

Kipchoge Becomes Ebel Marathon Promotion Ambassador

On April 17, Yibao's official Weibo announced that marathon world record holder and marathon Olympic champion Eruard Kipchoge became its marathon promotion ambassador. As the official drinking water of the Chinese national team, Yibao helps athletes fight for the race and maintain the best competitive condition with pure, safe and professional supply guarantee.72ed9611d247f5eef869c246947c7e3.png

Jiacheng comments: Kipchoge is known as the "King of Marathon". With the titles of London, Berlin, Tokyo and Chicago, Kipchoge set a world record of 2 hours, 1 minute and 9 seconds in the Berlin Marathon in 2022, and was called "the greatest marathoner of today" by the World Athletics Federation. It is one of the earliest and most sponsored drinking water brands in China, providing professional supplies for marathons in major cities in China, such as the North Horse, Shanghai Horse and Xiamen Horse, and sponsoring the whole event.

Liebherr extends FIBA sponsorship contract

Swiss technology company Liebherr has expanded its long-standing relationship with table tennis with an agreement to sponsor next month's FIVB World Table Tennis Championship finals. Liebherr will participate in next month's table tennis world championships as a brand partner in the refrigeration and construction machinery categories.97336040c91c1e194200360fe68adb4.jpgJiacheng comments: For more than two decades, Liebherr has maintained a close relationship with the International Table Tennis Federation and has sponsored many major table tennis tournaments such as the World Series, World Cup, German Open and Austrian Open. As a family-run technology company and one of the world's largest manufacturers of construction equipment, Liebherr's brand philosophy aims to provide advanced technology, high-performance products and excellent service.

Fanatics Takes Over World Wrestling Entertainment's (WWE) Global Event Merchandise Operations

Fanatics has expanded its relationship with World Wrestling Entertainment (WWE) by taking on the U.S. wrestling organization's global event merchandise business, with the new agreement set to begin in advance of WWE's Backlash event. Under the expanded partnership, Fanatics Commerce, the company's e-commerce, licensed merchandise and physical retail operations division, will manage the live retail experience for multiple events on WWE's annual calendar.655362032cda54ea1a07c3e63bc19ce.jpgJiaCheng Comments:World Wrestling Entertainment is a world-class, publicly traded sports entertainment and media company that generates revenue from not only professional wrestling, but also film, music, rights, marketing and other related industries. The partnership will see Fanatics curate and build a full range of high quality collectible NFTs for WWE, including WWE highlights and stars. The two companies will work closely together and will add the rights to design, manufacture and distribute a real-time on-demand merchandise line.

Argentina wins the right to host the U20 World Cup in 2023

FIFA announced on April 18 that Argentina has been awarded the right to host the 2023 U20 World Cup. Following the confirmation of the new host, the draw for the 2023 U20 World Cup will be held at FIFA Zurich on Friday, April 21 local time.a353375d1d623f72cc5a8a18a74c700.jpgJia Cheng Comments:The 2023 U20 World Cup was originally scheduled to be held in Indonesia from May 20, 2023 to June 11, 2023, but FIFA was forced to cancel Indonesia's hosting rights due to domestic protests against the Israeli team's participation. Argentina has since submitted a formal bid and FIFA has officially announced that Argentina is the host country for the 2023 U20 World Cup. For Argentina this is an opportunity to showcase my home to the world, as well as to attract tourists, boost employment, generate foreign exchange earnings and promote technical exchange.

NBA 2K announces partnership with Meta to deliver 20 live NBA 2K league games in VR

The NBA 2K League has announced a multi-year partnership with Meta that will allow fans to watch 20 live NBA 2K League games in VR on the Meta platform beginning April 13. During the 2023 season, 20 live NBA 2K league games will be streamed in VR in Horizon Worlds' NBA Arena and XTADIUM.

d2cc93ed9cd4dcd99e581750083b6d8.jpgJiaCheng Comments:Mete's immersive VR technology offers sports fans new opportunities to interact with their favorite fans. Fans will be able to wear their favorite team's gear and enjoy more live NBA games in the virtual world, and VR technology allows fans to immerse themselves in a shared experience with friends and fans from around the world to enjoy the NBA in a more immersive way.

MLB officials announced the extension of the contract with T-Mobile until 2028

MLB recently renewed its contract with telecom giant T-Mobile through 2028, allowing T-Mobile customers to watch the new season of MLB TV for free. the company will remain the official wireless partner of MLB, minor league MiLB and baseball minor league through 2028.373521a881a34a8c6cdeebe944b66f9.jpgJiacheng Comments:T-Mobile, a multinational cell phone operator, is a subsidiary of Deutsche Telekom and is part of the Freemove Alliance. With 109 million subscribers, the company is one of the largest cell phone companies in the world. The renewal is the largest order T-Mobile has ever entered into with MLB, covering multiple benefits online and offline, as the two companies join forces to expand the baseball ecosystem. t-Mobile gives eligible customers the opportunity to receive a free MLB.TV subscription through T-Mobile Tuesdays. TV has been one of T-Mobile's most popular offers for the past eight years, and this year even more customers will be able to get a free MLB.TV subscription.

Fanatics and the French Football Federation establish a long-term retail partnership

April 12 news, Fanatics announced a new long-term retail partnership with the French Football Federation (FFF) to continue strengthening its international soccer portfolio. Under the agreement, Fanatics becomes the exclusive global operator of the FFF's official e-commerce and official high street e-commerce for 2023-2028, covering all major international tournaments from the ANZ Women's World Cup to UEFA EURO 2028.85d1813d1142daf769e8ce7909f3754.jpg

JiaCheng Comments:The new French Football Association e-commerce platform will be launched in summer 23. Prior to the French Football Association, Fanatics has picked up retail interests in UEFA, the Belgian Football Association, the German Football Association and the English Football Association. And, Fanatics has expanded its team in Europe, with the company opening a new office in Paris and a distribution center in Amsterdam, as well as operating a brick-and-mortar store at 85 Avenue Grenelle in Paris.

Total revenue of Bundesliga and Bundesliga B clubs last season: €4.48 billion

The German Football League (DFL) recently released its latest financial report, which shows that in the 2021/22 season, the 36 clubs in the Bundesliga and Bundesliga B have generated total revenue of €4.48 billion, up 10.5% year-on-year, but still lower than the €4.8 billion generated in the 2018/19 season before the new crown epidemic. In addition to the contraction to ticket revenue, rights revenue for the 2021/22 to 2024/25 cycle is also slightly lower than the previous cycle, now at €1.1 billion per season compared to €1.16 billion previously.e1421b6a75b71d03d00412e8624bbd1.jpgJiaCheng Comments:Due to the impact of the epidemic last season, Bundesliga and Bundesliga B clubs were only able to partially open their stadiums, so the Bundesliga and Bundesliga B, the top and second tier leagues with the highest attendance in the world, still generated much less revenue on match days than in the 18-19 season. According to current figures, the economy has recovered slightly, but the Bundesliga and Bundesliga B are still far from their pre-new-crown levels and need to further seek ways to keep the game attractive and improve their international competitiveness.

Madrid Open extends five-year contract with beer brand Estrella Damm

The Madrid Open has renewed its five-year sponsorship agreement with Estrella Damm, which will continue to be the official beer of the Madrid Open, while Fuente Liviana, a natural mineral water, will remain the official partner of the tournament.8f6b8fb85ea2ec468c36e03916764ce.jpgJiaCheng Comments:The partnership between the two companies began in 2008. The brand uses the vibrant Estrella Damm Lounge to provide the best music and entertainment for spectators during the tournament. Estrella Damm will also be present at the Damm Expo, where there is an exhibition on the history of tennis in Spain, strengthening the brand's connection to the history of the sport.

Celsius Becomes Exclusive Energy Drink Partner of Ferrari F1 Team

Celsius, the beverage division of global packaged food company Celsius Holdings, recently became the exclusive energy drink partner of the Ferrari Formula One team this season, becoming the exclusive energy sponsor for all 2023 U.S. Formula One Grand Prix.59f2b34a415343031408a1853b913fb.jpgJiaCheng Comments:Beginning with the Miami Grand Prix, the Celsius logo will appear on the team's cars. In addition to displaying the logo on the racing cars, the company will provide fans and consumers with digital and social media content dedicated to the Ferrari team, as well as further on and off-track activations. The partnership is also not the first time Celsius has worked with the sports sector, as the brand has previously signed boxer Jack Paul.

MLB announces partnership agreement with Imagine Entertainment

Major League Baseball has announced a new multi-year partnership with Brian Grazer and Ron Howard's Imagine Entertainment to create film and television projects. The deal will kick off with a 2023 World Series feature documentary directed by R.J. Cutler that will cover the on- and off-field narrative surrounding the MLB Championship Series, with Cutler's production company, This Machine, involved in the World Series documentary.

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Jiacheng Comment :Sports have the power to change the world, and this power will be further amplified through the addition of film and television. In addition to athletics, sports is a cultural phenomenon that contains rich content material, and through film and documentary production, the spirit of sports can be better spread. It is for this reason that MLB and Imagine Entertainment, a Hollywood independent film and television production company, have established this cooperation to let baseball stories and film communication work together to tell baseball stories with step-by-step films and let baseball culture go farther.

Foxtel renews IPL rights until 2027

TV broadcaster Foxtel has extended its exclusive rights to the Indian Premier League in Australia for five years, from 2023 to 2027. Foxtel reached an agreement with media group DAZN, which last year acquired IPL rights in a number of international territories other than Australia, including the UK, South Africa, New Zealand and the Caribbean.

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Jiacheng Comment: IPL is the abbreviation of Indian Cricket Super League, which was founded by BCCI, the general body of Indian cricket, and is the most watched sporting event in India, the most watched cricket match in the world and one of the top events in the world. Foxtel is the leading pay-TV company in Australia, operating a business based on satellite TV and pay cable TV, similar to domestic telecoms The quality and coverage of Foxtel's television broadcasts are top-notch, and the signing of this long-term partnership allows more Australian cricket fans to watch Indian cricket matches in a way that suits them, in real time and for free.

Global sports merchandise company Fanatics acquires EPI

Global sports merchandise company Fanatics has acquired Italian sporting goods company Epi for an undisclosed sum and will rename the Milan-based company Fanatics Italy. The company's clients include Serie A clubs AC Milan, Atalanta, Bologna, Fiorentina, Inter Milan, Juventus and Lazio, and it also provides retail services to the Italian Football Federation ( FIGC) as well as the Milan Olympic Basketball Club and the NBA.

82c8fd8d3d7bb3319d7882147010159.jpgJia Cheng Comments:Fanatics captures the majority of the sports merchandise market in the U.S. The sports platform has agreements with leagues such as the NBA, NFL, MLB, NHL and MLS to sell a wide range of fan apparel, collectibles and jerseys. EPI operates the official online and retail stores of several leading Italian soccer clubs, and in this case, Fanatics has strengthened its presence in the Italian This acquisition not only helps it grow further in Europe, but also establishes another foothold in the global soccer game.

Sports Direct is the new title sponsor of the Northern Ireland Football League

Sports retail chain Sports Direct has been announced as the new title sponsor of the Northern Ireland Football League (NIFL) in a deal worth £10,000 (€11,000/$12,000) over three years that covers both the Premier League and Women's Premier League.

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Jia Cheng Comments:The Northern Ireland Football League, short for the Irish Football Association Super League, is the top soccer league in Northern Ireland.Sports Direct, the UK's largest sports retailer with around 670 stores worldwide and a portfolio of sports and fashion brands, has signed the largest ever sponsorship deal for the Northern Ireland Football League.

Harland officially announced the signing of Nike

Harland announced on social media that he has signed with Nike. In the official photo, Harland chose his own meditative celebration with the theme "The Power of 9". Harland was originally a Nike signee, and the first contract between the two sides expired early last year. Since then, Puma, Adidas and Nike have fiercely fought for the Norwegian striker. According to reports, Harland's partnership with Nike will last at least 15 years, and Harland will receive more than 20 million euros a year in sponsorship fees, while Harland will retain 100% of his likeness rights.2860ec6568bdf316283de203bf912b3.jpgJiacheng Comment: This is a very good contract for Harland because it is a stable long term contract. Harland is now 22 years old, which means that Harland will be the face of Nike brand until he is 37 years old. Harland has been a great performer for Manchester City so far, scoring 42 goals in all competitions for the city so far, and is 3 goals away from breaking the record for goals scored by a Premier League player in a single season in all competitions. The company is looking for superstar potential and Nike's top strength in sports equipment and the huge endorsement fees it pays.

Technogym is the official sponsor of Paris 2024 Olympic Games

The Organizing Committee of the 2024 Summer Olympic and Paralympic Games has signed with Technogym, an Italian fitness, sports and wellness equipment and technology company, as an official sponsor. Technogym will be the official and exclusive supporter of aerobic, strength and functional training equipment for athletes competing in the 2024 Olympic Games in Paris.

f64929c6a2d86c362ddff43a287cd9a.jpgJiacheng Comment: Technogym is a global leader in comprehensive health and fitness products, services and solutions, offering a complete range of cardio, strength and functional training equipment that connects exercise equipment and mobile clients through a cloud-based digital platform, allowing customers to access customized fitness services anytime, anywhere. The partnership with the Paris Olympic Games is the ninth time the company has joined forces on the Olympic stage. Technogym said the Olympics is a great platform to spread the Technogym brand and an excellent opportunity to tap into the innovation of the brand's products, and hopes that the outstanding athletes from around the world will give real feedback after practicing with Technogym products, and that Technogym will respond positively to refine its products.

DAZN extends Japanese professional soccer league contract for another five years to 2033

Japanese professional soccer league and online sports broadcaster DAZN has renewed its broadcast contract once again, with a new deal that runs from this year until the end of 2033 for a total of 239.5 billion yen (approximately R12.4 billion). the deal between DAZN and J.League will now span 17 years, from 2017 to 2033, the deal was initially set to last 10 years to 2017 2026 but renegotiated in 2020 to extend the deal to the end of the 2028 season.

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Jiacheng comments: The ten-year contract of 239.5 billion yen sets a new high in sponsorship between the two, the previous record being a 10-year, 210 billion yen contract set by the two sides when they first partnered in 2017. This time, DAZN gave a new high broadcast contract, affirming the Japanese professional soccer league's behavior of playing matches in full and on time during the epidemic, and in all three tiers in one of the few global leagues to do so. Although this practice brought the administrators a reputation of "disregarding players' lives" and "violating human rights" at the time, the J-League's golden brand was polished, and DAZN, for example, considered the J-League a league worthy of trust and investment.

Curry renewed his contract with Andromeda

March 30 news, according to Nick DePaula, a well-known sneaker & sports equipment reporter, Curry signed a long-term contract extension with Andromeda, gaining a large amount of equity in Andromeda, and will also serve as president of the Curry Brand brand. In addition, Curry has also become one of the founders of the newly established Athlete Advisory Committee of Andromeda, able to provide advice on Andromeda's product and brand development.

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Jiacheng commented: This contract extension will last throughout Curry's career and will last until after he retires. Although the specific contract of the extension was not announced to the public, the combination of annual salary, equity, and bonuses regarding attendance, this extension could be one of the largest endorsement contracts in sports history. By the end of the 2025/26 season, Curry's total career salary is up to $473 million, but this extension could allow Curry earn more money than his total NBA career salary so far. With such blood money, it is clear that Andromeda is determined to keep Curry. The new partnership will provide Andromeda with the opportunity to gain more market share, drive business growth and create new business opportunities around the world.

IPL Announces Herbalife as New Official Sponsor

The Board of Control for Cricket in India (BCCI) has announced Herbalife, a leading global nutrition company, as the official sponsor of the upcoming 2023 season of the Indian Premier League (IPL), an IPL deal brokered by ITW Consulting.

89896712d9337b19734a071efb222d8.jpgJiacheng comments:Cricket, a sport that has almost zero mass base in China, is doing extremely well in India, its closest neighbor. Cricket has a wide mass base in India, and the commercial value of cricket leagues in India is also very high, once surpassing the World Cup and the Olympics. Meanwhile, Herbalife has a large sports sponsorship portfolio, which also includes agreements with several Indian athletes, including cricket stars Virat Kohli and Smriti Mandana, and this partnership with IPL is also a continuation of the previous sports investment concept.

Indonesia denied U20 World Cup status

In the early morning of March 30, FIFA officially announced the cancellation of Indonesia's qualification to host the U20 Men's World Youth Championship. Previously, the group draw was postponed due to local opposition to Israel's participation in the tournament. on March 29, FIFA President Infantino and Indonesian Football Federation President Erik met, following which FIFA decided to disqualify Indonesia from hosting the U20 World Cup in light of the current situation. the U20 World Cup will not be held at a different time FIFA said it would announce a new host as soon as possible FIFA said it would announce a new host as soon as possible, and that FIFA might subsequently punish the Indonesian Football Federation. 

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Jiacheng comments:The main reason for the change of host country is Israel's entry into the U20 World Cup, and as a Muslim country, many groups in Indonesia have expressed their outrage and protest against Israel's participation. Earlier this month, about 100 conservative demonstrators protested against the U20 World Cup tournament in Jakarta. Against this backdrop, the Indonesian Football Federation and FIFA had hoped to place Israel in the Hindu-majority island of Bali, but local Balinese leaders refused. Indonesia has been struggling to reshape its image in the soccer world since a fan stampede at a soccer match in East Java province last October that killed 135 people.

Qatar Airways becomes the main sponsor of Royal Challengers Bangalore

Royal Challengers Bangalore (RCB) has announced Qatar Airways as the team's main sponsor. Qatar Airways has secured the shirt sponsorship rights for RCB in a three-year deal. Qatar Airways is also offering the Ultimate RCB Fan Package, which includes return flights on Qatar Airways, premium hotel options, IPL tickets and a number of exclusive experiences (such as watching training sessions, signed memorabilia, player meet and greet).

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JiaCheng comments:With the Royal Challengers Bangalore's passionate fan base and talented cricketers, Qatar Airways' RCB package takes the fan experience to a new level by allowing them to witness world-class cricket and entertainment seamlessly. Qatar Airways has a strong exemplary history of activating world class sports marketing partnerships and this partnership will accelerate the realization of RCB's aspirations to become a global cricketing powerhouse.

NTT extends title sponsorship with IndyCar

Technology and business solutions provider NTT has extended its title sponsorship with IndyCar in a multi-year agreement that also includes status for NTT as the official technology partner.The renewed deal takes effect in 2024. NTT will also continue as the official technology partner of the Indianapolis Motor Speedway, Indianapolis 500, and NASCAR's Brickyard weekend.

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JiaCheng comments:NTT has been the title sponsor of the IndyCar Series since 2019 and the IndyCar Series has been recognized by many professionals as the fastest, most diverse and challenging motorsports event. NTT will continue to work with IndyCar to enhance the fan experience with digital innovations, including improvements to the IndyCar mobile app and the adoption of NTT's proprietary smart platform to support races and venues, thereby providing fans with better access to the series.

OPPO becomes the official cell phone partner of South Africa's rugby national team

OPPO, the world's leading technology brand, is the official cell phone partner of Rugby South Africa and the South African Rugby National Team. This partnership underscores a shared ambition and winning spirit, and it brings together technology and sports brands that can further enhance the fan viewing experience.

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JiaCheng comments:Since its inception in 2004, OPPO has sold over 300 million devices worldwide and has a presence in over 50 countries. In the South African market, OPPO has become the official mobile partner of local soccer giants Orlando Pirates and South African Fashion Week. OPPO hopes to connect with local people through the passion of sports fans, increase brand awareness and enhance the viewing experience for fans.

Germany, Netherlands and Belgium take first steps toward 2027 Women's World Cup

The German Football Association (DFB), the Dutch Football Association (KNVB) and the Belgian Football Association (RBFA) have become the first applicants to express interest in hosting the 2027 FIFA Women's World Cup since the bid process was launched, with the German, Dutch and Belgian soccer federations having officially submitted their bids for the 2027 Women's World Cup. The three national associations first outlined their 2027 target in October 2020 and have now made the first official move since the announcement by world football’s governing body last week.

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JiaCheng comments:FIFA 23 announced the official start of the 2027 Women's World Cup bid process, the FIFA Council will select up to three bid countries, and then to the FIFA Congress to designate the host country through a public vote, which is the first time FIFA held a meeting to vote for the host country of the Women's World Cup. As previously reported, FIFA President Infantino hopes to achieve the goal of "equal pay for men's and women's national teams" at the 2027 Women's World Cup, bringing the prize amount of the Women's World Cup closer to that of the Men's World Cup.

PlayStation Becomes Official Partner of UEFA Women's Football Tournament

PlayStation recently agreed to a three-season partnership with UEFA Women's Football, starting this season and running through 2025. The new sponsorship deal covers the Women's UEFA Champions League, the 2025 Women's UEFA Europa League, the Women's U19 and U17 Championships, and the Futsal Europa League.

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JiaCheng comments:UEFA's partnership with PlayStation began in 1997 and PlayStation's expanded partnership with UEFA will bring additional branding opportunities and live fan activation to the company. Following in the footsteps of Adidas, EA Sports, Euronics, Grifols, Heineken, Hublot, Just Eat, Pepsi and Visa, PlayStation becomes the tenth official partner of UEFA Women's Football, and this move also aims to encourage more women to play soccer.

Volkswagen and the French Football Federation renew their contract until 2026

Volkswagen officially signed a new three-year contract with the French Football Federation (FFF), making the Volkswagen ID series the official car of the FFF. VW will be the electric car partner of the FFF covering the adult men's and women's football teams, youth teams and the eSports sector until the 2026 World Cup.

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JiaCheng comments:Volkswagen has been a partner of the French Football Federation (FFF) since 2014, and the VW side says it is committed to transitioning to electric vehicles for the entire French soccer family. Volkswagen and the FFF have partnered to launch a car-sharing platform for French soccer fans to help reduce the carbon footprint of the game, and the partnership has been a rich and productive project for nearly a decade. Currently, approximately 60 percent of the Volkswagen vehicles used by the French Football Federation and its clubs are new energy models, and the two sides aim to go 100 percent pure electric by the 2023-2024 season.

XinAi Sports wins exclusive new media broadcasting rights for the French Open for 3 years

On March 23rd, XinAi Sports officially announced its cooperation with the French Open, acquiring the exclusive new media broadcasting rights for the French Open in mainland China from 2023 to 2025. At that time, tennis fans can watch the highlights of the French Open through the whole platform of IQIYI Sports App, IQIYI Sports Channel, IQIYI Sports PC terminal, Web terminal and IQIYI TV terminal.

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Jia Cheng commented: 2022 French Open, Chinese rising star Zheng Qinwen reached the last 16 for the first time, a new best result of Chinese players in recent years at the French Open, the number of Chinese viewers following the French Open is increasing year by year. According to the official statistics of the French Open, over 100 million people in China watched the French Open in 2022, an increase of 21% year-on-year. As one of the leaders in the Chinese sports streaming market, XinAi Sports will bring extremely high exposure to the French Open after this partnership, satisfying the growing enthusiasm of Chinese viewers for tennis, especially the French Open. XinAi Sports said it will bring the charm of tennis to the Chinese audience through quality event broadcasting, event marketing.

TCL becomes the official TV of Australian Premier Soccer League

The Australian Football League (AFL) has formed a partnership with TCL, the world's leading consumer electronics manufacturer, to become the official TV and white goods partner of the AFL Premier League and the TCL Super Kit partner of Comic-Con Stadium. As part of the agreement, TCL will build an exclusive box at Comic-Con Stadium, home of the AFL's headquarters, to host customers, suppliers and retailers during AFL games.

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Jia Cheng Comments:This cooperation deepens TCL's layout in the field of rugby. Recently, TCL sports marketing actions have been frequent. In January this year, TCL has reached a multi-year agreement with the NFL to become the official TV partner of the major league. Recently, TCL sports marketing actions have been frequent. In the field of soccer, TCL announced in São Paulo, Brazil, that it has joined hands with the South American Football Association to become the global official partner of the South American Libertadores Cup for the 2023-2026 season, which is the third time that TCL has joined hands with the South American Football Association. In addition, TCL signed a contract with the Spanish national team, aiming at the World Cup in the United States, Canada and Mexico. In terms of motor racing, in February this year, TCL renewed its cooperation with F1 Australian Grand Prix and will carry out marketing promotion around the April 2 event.

Allianz extends Bayern Munich sponsorship to 2033

German insurance firm Allianz has announced a 10-year extension to its sponsorship deal with Bundesliga club Bayern Munich.Financial terms of the new deal, which will run until 2033, were not disclosed, but the DPA news agency has reported that the agreement will be worth around €130m ($140m) over the course of 10 years.

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Jia Cheng Comments:Allianz, a Munich-based insurance company, has had a sponsorship contract with Bayern Munich since 2000, including the naming rights to Bayern's home stadium, Allianz Arena, and sponsorship of the women's team's jerseys, and the Allianz name has always added to Bayern's luster. The Bayern  said that it had enjoyed the first two decades of cooperation with Allianz and that the two sides wanted to add more chapters to the partnership with fresh ideas. With this significant signing fee, Bayern will continue to sign more top players and promote youth training programs.

OlyBet bags DP World Tour‘s first Official Betting Operator deal in Europe

The DP World Tour has named OlyBet, a subsidiary of Olympic Entertainment Group AS, as its first-ever ‘Official Betting Operator’ in Europe in a two-year sponsorship.The DP World Tour Championship is recognized as one of the top golf tournaments in the world.

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JiaCheng Comments:OlyBet is the leading online gaming and sports betting brand in the Baltic region, where it owns most of the 150 casinos and hotels and 90 sports bars in its property portfolio. It also acts as a sponsor of the NBA and NHL in the region, and was last week announced by EuroLeague Basketball as a Baltic-region sponsor of the EuroLeague Final Four to be held in Kaunas, Lithuania.

First over 50 billion! Anta FY2022 revenue of 53.7 billion yuan

Anta Sports announces 2022 annual results with revenue up 8.8% to RMB 53.7 Billion, achieving high quality and solid growth and maintaining leadership position as a sports brand in china .Looking at the 2022 revenue of the top tier of domestic sports footwear and apparel brands, Anta surpassed Nike China for the first time with annual revenue of $53.65 billion (converted to RMB 51.422 billion at end of reporting period exchange rates), followed by Li Ning at RMB 28.503 billion.

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JiaCheng Comment: After Anta's revenue broke 10 billion in 2015, it took seven years to achieve the leap from 10 billion to 50 billion. The growth of revenue amount in 2022 is mainly attributed to the brand's high Olympic relevance in the industry, participation in the research and development and design of the Chinese national team's competition equipment and delegation medal uniforms for the Beijing Winter Olympics, as well as the increase in the number of technology goods, with the flow of technology products such as nitrogen technology and blazing technology accounting for 20% of the total. Anta's 2022 annual revenue exceeded Nike China for the first time, reflecting the growing market competitiveness of domestic sports brands, especially at a time of national tide consumption fever, when the favor of young consumer groups for domestic sports brands continues to rise.

Fanatics Replaces Adidas as NHL Uniform Supplier

Global merchandising and sports retail company Fanatics has expanded its connection with the National Hockey League in a landmark deal through which it will replace Adidas as the organisation’s official uniform supplier The 10-year deal announced today (Tuesday) will commence with the 2024-25 season and comes after it was reported in July that Adidas had elected not to pursue an extension of its contract. Fanatics will become the League’s authentic outfitter of on-ice uniforms and supplier of authentic jerseys at retail.

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JiaCheng Comment: The North American Hockey League (NHL) is a professional sports league formed by North American ice hockey teams, and is the highest level of professional hockey competition in the world and one of the four major professional sports in North America. Previously, all the fan version jerseys of NHL were produced by Fanatics, while the player version jerseys worn by NHL players on the field were produced by Adidas, and the price would be much higher, this time Fanatics reached a sponsorship contract with NFL, fans can get the same model of athletes at a low price.

RTÉ, Virgin Media team up to land Rugby World Cup rights

Irish public-service broadcaster RTÉ and telecoms operator Virgin Media have acquired rights to this year’s men’s Rugby World Cup, which will take place in France.The agreement will see all 48 matches from the tournament broadcast free-to-air in Ireland across RTÉ television channels, RTÉ Player, Virgin TV and Virgin Player.

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JiaCheng Comment: The Rugby World Cup (RWC) is the highest level of international national co-Rugby tournament held by the International Rugby Board (IRB) once every four years, and is the third largest international tournament in the world after the Olympic Games and the Football World Cup. The RWC's tremendous reach has resulted in record television viewership, with the last semi-final between France and England attracting a record annual audience of more than 18.3 million viewers in France alone. The agreement is likely to bring a significant number of subscribers to RTÉ and Virgin Media.

Chiliz acquires 20-per-cent stake in Match Worn Shirt

Chiliz, the owners of the Socios fan token and fan engagement platform, has acquired a 20-per-cent stake in sports memorabilia company Match Worn Shirt. Match Worn Shirt kits will be available to authenticate on the Chiliz Chain through non-fungible tokens (NFT), allowing a decentralized database for certifying items' authenticity.

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JiaCheng Comment: Not all sports fans have the financial means to purchase a $250,000 Messi digital collector card or a $120,000 James NFT avatar.Chiliz has succeeded by providing fans with an economical platform to follow their favorite sports stars or teams in the digital realm using tokens. Upon completion of this share acquisition, Chiliz's investment will bring block chain authentication and a new technology experience to Match Worn Shirt, providing sports fans with a new way to authenticate and engage with collectibles and guarantee the authenticity of their purchases.

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